PATHWRANGLER NAMED HONOREE AS PART OF OUTSIDE’S ACTIVE TRAVEL AWARDS

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SAN FRANCISCO, CA | MARCH 12, 2013 PATHWRANGLER has been selected by Outside, America’s leading multimedia active-lifestyle brand, as a recipient of its second annual Active Travel Awards.  PathWrangler was honored as an Honoree. The full list of award winners will be published in the April issue of Outside magazine, available on newsstands March 12, 2013, and at Outside Online.

To select this year’s awards, Outside tapped our global network of correspondents, who spent months on the road traveling from the Philippines to Switzerland to Namibia and then some, to report a definitive roundup of the best new adventures, secret paradises, mountain epics, stunning beaches, airline deals, gorgeous islands, and more. The result is 42 fresh trips that we guarantee will change your life, plus smart travel strategies, the best travel gear, and five exciting new frontiers.

PathWrangler is proud to be awarded honoree of Outside Strategies to “Plug-In.”  With all these beautiful destinations and incredible activities to do, PathWrangler is the tool that brings it all together and makes these dream trips a reality. 

Outside magazine has long been one of the world’s most trusted advisors for active and adventurous travelers,” says Outside Editor Christopher Keyes. “In addition to truly award-worthy destinations and travel providers, this year we unearthed a handful of amazing new frontiers in active travel. Our annual edit franchise honors the year’s best trips, hotels, lodges, luggage, islands, and new destinations that will be an invaluable travel resource for years to come.”

Simply put, PathWrangler makes creating experiences and telling those stories easier than ever before.  Planning an adventure trip or an outdoor excursion is like herding cats. It is maddening to get everyone and everything prepared. Our web app brings the conversation together in an interactive place designed specifically for adventure and outdoor enthusiasts to dream and organize their trip together, and then share their stories after.  Over 100 Tour Operators, Outdoor Clubs and Outdoor Wilderness Programs and thousands of outdoor enthusiasts are using PathWrangler to run better trips and share them with their friends.

In celebration of the Outside Active Travel Awards, PathWrangler is offering its award-winning product for free in preparation for a new premium rollout in the upcoming months.  That means unlimited trips and users for any individuals or business that sign-up now.  Please sign-up here to take advantage of this offer.  Please contact us at info@pathwrangler.com if you’d like any help in getting you or your organization started.

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About Outside

Outside is America’s leading active lifestyle brand. For more than 35 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books. Visit us on www.outsideonline.com and www.facebook.com/outsidemagazine.

Contact PathWrangler

For further press inquiries or other requests, please contact CEO Doug Heinz at doug@pathwrangler.com and 415-309-2242.  Please visit us online at www.pathwrangler.com, www.facebook.com/pathwrangler and @pathwrangler.

Instagram Did a Stupid

The internets have been lit up with the news of Instagram’s new policy for ownership of your photos:

Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry.

The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.

Under the new policy, Facebook claims the perpetual right to license all public Instagram photos to companies or any other organization, including for advertising purposes, which would effectively transform the Web site into the world’s largest stock photo agency. One irked Twitter user quipped that “Instagram is now the new iStockPhoto, except they won’t have to pay you anything to use your images.”

“It’s asking people to agree to unspecified future commercial use of their photos,” says Kurt Opsahl, a senior staff attorney at the Electronic Frontier Foundation. “That makes it challenging for someone to give informed consent to that deal.”

That means that a hotel in Hawaii, for instance, could write a check to Facebook to license photos taken at its resort and use them on its Web site, in TV ads, in glossy brochures, and so on — without paying any money to the Instagram user who took the photo. The language would include not only photos of picturesque sunsets on Waikiki, but also images of young children frolicking on the beach, a result that parents might not expect, and which could trigger state privacy laws.

I couldn’t really believe this the first time I read it.  I almost felt like this was an internet hoax by someone creatively trolling the masses.  But after reading several more articles on it (here, here), plus the link above to attorney Kurt Opshal’s interpretation and analysis in the CNET article above, it is as bad as it sounds.

I hate this as a user, but it is even more offensive, as a business owner.  Companies that are building internet platforms heavily rely on the trust of users to participate and use their service.  In Instagram’s case, I’ve heard it argued from others that because their app/service is free, users have little right to complain when they take their content and do what they want with it.  This is stupid.  Rights and laws don’t necessarily mean it is good business.  A trusted relationship with your customers is the most valuable asset you have and to thumb your nose and be antagonistic about that relationship defies common sense.  Everyday you have to earn your customer’s trust and in one whiff, it can be severed beyond repair.

Firstly, as a note to existing and future PathWrangler users, we actively protect your intellectual property.  We don’t just refuse to pursue relationships and partnerships with outside companies profiting off of your data without your permission; we built a way that YOU are in control of the distribution of YOUR content:   photos, trip information, itineraries, gear lists, trip reports, stories and conversations.   Any tools that have been developed or will be developed will only help further the control you have.  It is rather simple for us to do this as is a part of our core values and mission.

Lastly, as an editorial, you can see the weakness and laziness of Instagram as a business model.  It is simple: build something people want and they’ll pay you for it.  Instagram built a simple/free app that gained a shit-ton of users and not a dollar in revenue.  The founders got rich off their exit, but they never built a real business model.  This attempt to monetize at the expense of the only asset they had – their users’ trust – is just a massive unforced error.  This isn’t a just a gaffe like Chevy trying to sell the Nova in Mexico and then realizing later that it meant “No Go” in Spanish.  Then again, what do I know, I haven’t made a billion dollars off of PathWrangler, so maybe my thinking is just dated and tired.  But my experience with our clients says that they kind of like this old fashioned thinking.

Living the Dream! An Entrepreneur’s Guide to Starting and Operating a Successful Adventure Travel Company

PathWrangler is pleased to announced the release of our free eBook, “Living the Dream: An Entreprenuer’s Guide to Starting and Operating a Successful Adventure Travel Company.”  This book was written by Christina Heyniger and myself and features Chunnie Wright and Mona McPhee.

So, what it this about?  Let’s take you to our first chapter:

“Do you want to build a successful adventure travel business? LIVING THE DREAM gives you a framework for not only starting and getting your new adventure company off the ground, but also how to operate and grow it with dazzling service. Inside this book you’ll find information about how to:

  • Get your business off the ground as quickly and inexpensively as possible
  • Focus your efforts on core business aspects
  • Provide outstanding service to your clients
  • Throw out big, clunky business plans or ideas that are too grand in favor of focusing on bite-sized problems
  • Quickly launch, modify and constantly improve your business to adjust to the market, client demands and economic realities

The book presents a series of steps that draw on the “Lean Startup” methodology created by Eric Ries and has since launched top web software companies and is being extended to numerous other sectors. We are combining our experience with Lean Startup with the know-how and experience of people who have created and built leading adventure travel companies to bring you this adventure travel start-up manual.

Benefits to You

“In the old days, adventure travel was only for a very limited number of highly adventurous people. Nowadays everyone is into adventure travel. Anything out of person’s comfort zone is called ‘adventure travel.’ The whole industry has just skyrocketed. At the same time we have a huge amount of competition, much more than in the past.” - Tony Neubauer, Myths and Mountains

LIVING THE DREAM will explain how you can build a competitive adventure business with a distinctive personality. The methods presented will challenge you to embrace the challenges of a limited budget and turns those limitations into an advantage. Being small and agile isn’t a stage of your business, it is a mindset that lets you provide much better personal experiences to your clients.

Following the steps in this book will help you organize your adventure travel startup, get clients in the door and run better trips.

LIVING THE DREAM challenges you to be opinionated. Forgo being all things to all people and build something that has a distinct image — one that you’re proud and excited about, and that stands out from the crowd.

Who LIVING THE DREAM is Written For

If you are

  • An adventurous type who is tired of the day-to-day slog in the office, who has always wanted to start a business that allows you to explore your passion and work with great people around the world;
  • Currently operating an adventure business you would like to improve, perhaps by streamlining your operational activities or standing out more effectively from your competition;
  • Overwhelmed with the costs of adopting, creating and keeping up with the technology required to stay current in today’s online world;

Then LIVING THE DREAM is for you.”

More to come.  Stay tuned!

New TARPA Initiative: Real Adventures

One of the elements of travel that we keep hearing from clients and travelers is the need for authenticity.  At PathWrangler, we try to get you as immersed as we possibly can.  However, to be a true adventurer, we not only want to put you into the shoes of the indigenous cultures, we want to put you into the shoes of the pioneers of adventure and exploration.  What did it feel like to be Ernest Shackleton, Marco Polo, Dr Livingstone, Ferdinand Magellan, or Sacagawae?

Head researcher, Mikey Clarke reveals how we can bring your trip to the next level:

On your next adventure, there is an option to take our vitamin anti-pills for an extra bout of authenticity – these anti-pills helpfully leach nutrients from your body to let you experience the pleasures of scurvy, just like the old-time adventurers!  This is for the adventurer who will have none of this plasticky, tourist-trap crap.

Another example of how TARPA is leading the travel industry in research.

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Stay tuned for the big PathWrangler announcement (which is certainly NOT a TARPA program).

PathWrangler Selected as PhoCusWright Travel Innovator’s Summit Finalist

PathWrangler is excited to announce that we’ve been selected as a Finalist for the PhoCusWright Travel Innovation Summit in Scottsdale, Arizona on November 13, 2012:

The Travel Innovation Summit@The PhoCusWright Conference shines the spotlight on the new applications and ideas that change the industry.

Thirty global innovators demonstrate applications, technologies and solutions with the potential to transform travel planning, purchasing and memorializing.

Travel Innovation Summit attendees come prepared to find the next market-changing innovations, seeking fresh ideas, new partners and investment opportunities. Attendees have open access to the innovators and are encouraged to connect and provide feedback throughout the event.

A World Class Event

PhoCusWright’s experienced analyst team carefully screens each candidate to find the best and eliminate the hype. There are no “speakers” or “presenters” at The Travel Innovation Summit. The innovators demonstrate their products through live walkthroughs of their technologies and tools, creating an immersive experience for the audience. The demonstrator package provides innovators with more than just marketing and promotion, they get business development opportunities, on-site meetings and critics’ feedback and a chance to wow the audience during Center Stage@The PhoCusWright Conference later in the week. Award winners vie to return home with The DEMO Award for the Most Game-Changing Innovation. Startup, emerging and established companies (including last year’s demonstrators!) are invited to apply based purely on their innovative accomplishments, regardless of organizational size, age, sector or location.

We are absolutely thrilled and excited to demonstrate our technology in front of some of world’s top travel thought leaders.  In building PathWrangler, we didn’t just set out to make a cool app; we aim to upset and change the adventure travel and outdoor experience.

What do we do?

Simply put, PathWrangler makes building and storing experiences easier than ever before.

Let’s face it, planning an adventure trip or an outdoor excursion is like herding cats. It is maddening to get everyone and everything prepared. We’ve built a collaborative web tool that makes trip planning not only easy, but fun. The goal is empower you so that your only limitation is your imagination and sense of wonder. It is used just as easily by professional guides running recurring expeditions to the Himalayas to just a handful of avid outdoor enthusiasts planning their next hiking trip in Yosemite.

We take the conversation that normally occurs over emails, spreadsheets, PDFs, Word Docs, etc and puts it into a central place where your team/group interacts with each other from a single version of the truth. It is interactive, dynamic and a way to get everyone involved. After your trip, all that hard work turns into a wonderful trip report that stores those memories.

Tell us what you think before then.  Go in and check us out for yourself by signing up for a free account.  With your help, we’ll see if we have what it takes to hang with some of the world’s best.

Welcome Christina Heyniger to PathWrangler!

Please join me in welcoming Christina Heyniger to the PathWrangler team!

Christina’s influential work in the adventure industry led us to her a year ago.  Since our first over-coffee meeting on Valencia Street the heart of San Francisco’s Mission District, we discovered a common view on some of the key challenges in our industry, and how we can work together to solve them.

Since 2004 Christina’s consulting work has been focused on the adventure industry’s potential to transform local economies and foster the type of cultural exchange that supports world peace.  Her clients include governments, adventure entrepreneurs, and international development agencies from India to Brazil to Saudi Arabia and many places in between, who are now trying to use adventure travel as a path to sustainable economic development.

In 2008 she pioneered the Adventure Tourism Development Index (ATDI), a ranking of countries around the world based on principles of sustainable adventure tourism.  Now in its fourth year, the ATDI is guiding destinations in creating sustainable adventure tourism markets, and also helping to reshape the global perception and understanding of adventure as a means of social and environmental development and stewardship.  In emerging markets, government policymakers are using the ATDI to argue for sustainable tourism over less favorable types of tourism development.

Here are some of Christina’s career highlights in her own words:

In 2004 I started a consulting firm (Xola Consulting) focused on adventure tourism as a means of economic development.  My first client was a small river rafting business based in Pollock, Idaho.  In exchange for training as a river guide, I provided the company owner process analysis and management recommendations for his small company.  I’m forever indebted to this company for the chance they gave me to apply my corporate management consulting skills in a new environment.  Over the course of three months one summer and in subsequent trips I learned to row the rapids of the main Salmon River (not very well, I’m afraid) and all about how this family-run business operated: from managing local partners and guides to keeping the guest lodge full.  Since that first “client” I’ve been learning about the importance of tackling development issues with a systems approach and exploring different avenues for how to accomplish this.  In 2011 I merged my consulting practice with Vital Wave Consulting, and shifted the consumer-facing elements of the business to an internet company selling adventure travel online, called Xola.com.

Prior to 2004 I lived in Washington, D.C. and worked for a large, global consulting firm based in Tysons Corner, Virginia.  I was in the technology infrastructure solutions group; our clients were government agencies, communication companies and technology-oriented foundations.  Starting Xola Consulting was one of my life’s defining moments, a radical upheaval that eventually caught a little attention from Outside magazine and also Roadtrip Nation, an organization that helps students explore pathways they never knew existed through programs and resources focused on self-discovery.

I write and speak regularly on small and medium business development and tourism issues related to the environment and human development.  In 2008 I was a contributing author of two chapters, one on Bhutan, and another on Kerala, India, in a book published by National Geographic titled Riding the Hulahula to the Arctic Ocean- A Guide to 50 Extraordinary Adventures.

Before these things all happened I was studying at various schools, where I earned an MBA in Entrepreneurship (Kogod School of Business at American University); an MA in Communication, Culture and Technology (Georgetown University); and a BS in Communication (Cornell University).

Another important thing about me that influences much of my thinking and things I like to do, is that I grew up in Anchorage, Alaska.

Ultimately, though, Christina is an entrepreneur.  While many high-level strategists often look at problems from 40,000 ft, they can be more academic than offering real solutions.  Christina, on the other hand, repeatedly takes the leap without a map in hand, gets her hands dirty and finds innovative ways to solve problems and create value.

Christina is joining us on an advisory basis and there are some big projects that we are working on that you will see shortly.  Until then, please give a warm welcome to Christina!

PathWrangler Launches Private Beta

Today, PathWrangler is proud to announce that it has launched a whole lot of awesome on the adventure travel and outdoor community.  PathWrangler is a revolutionary tool that  makes building and storing experiences easier than ever before.

Let’s face it, planning an adventure trip or an outdoor excursion is like herding cats. It can be maddening to get everyone and everything prepared. We’ve built a collaborative web tool that makes trip planning not only easy, but fun.  The goal is empower you so that your only limitation is your imagination and sense of wonder.  It can be used just as easily by professional guides running recurring excursions to the Himalayas to avid outdoor enthusiasts planning their next camping trip to Yosemite with a few friends or family members.  The days of chasing people down over email and managing trips with spreadsheets, PDFs, Word, Excel and Google Docs are over!

Who is giving us love for what we created for them?

Guides and Adventure Operators love us because we make their businesses run better.  We significantly cut down on their office work and help them to build deeper bonds with their clients prior to the trip.  Customization, trip changes, queries from customers, eye-candy quality presentation of trip itineraries, recommended gear fulfillment, packing lists, logistical support and sharing “beta” or information with other guides is not only more efficient, but more engaging and dynamic.

Travelers and Outdoor Enthusiasts love us for two reasons: 1) we provide a great way for them to interact with their adventure providers on their trips.  There is always a conversation from the time a traveler signs up for a trip to the time they are ready to leave.  We make that conversation collaborative, easy and way more fun.  2) We also provide them a way to organize their personal trips with friends and family as well.  It is far easier to herd the cats get everyone organized and out exploring.  In the end, all that planning and hard work is memorialized forever.

Private Beta

All this is available if you were lucky enough to get an invite to our Private Beta.  In this next stage, we’ll be working with our existing customers and thought leaders to build the next stage of our product before we launch it to the public.

For those that are interested in Beta and either haven’t been contacted by us yet or made a request, please request through our homepage and we’ll do our best to get to you as soon as we can.  In these beginning stages, we are absolutely committed to personal service for all of our customers, so bare with us as we get everyone onboard and settled.

Thanks

I’m absolutely thrilled to be working with such an incredible team that has put in so much work and overcome a lot of adversity to get us here.  Eric Remza (Customer Development), Mikey Clarke (Tech Lead), DG Elmore (Investor/Advisor), Brad Wisler (Advisor), Neal Patel (Advisor), Angelique Coffee (our blogger extraordinaire ).  I’m amazed not only at the talent and vision of our team, but of the indefatigable nature of each one of you as we took a kernel of an idea and turned it into something that we know will change adventure travel forever.  All of us are going to be banding together to provide the best service to our present and future customers.

A huge thanks to Axel Albin and Josh Kamler of Language in Common and Ryan Faubion and Matt Dimmit of Bold Exp for their tremendous concepting, design and implementation.

Also, we didn’t build this product in a vacuum.  We had some really incredible guides, tour operators and thought leaders that have been working with us since the early days to focus our efforts on building the right product.  We’ll provide more detailed info on who these visionaries are and how they contributed in the near future.

In the meantime, pack your bags!  Adventure Travel just got a whole lot easier.

Doug Heinz – CEO & Co-Founder

PathWrangler Closed Beta: Release on Nov 9, 2011

I’m extremely excited and proud to announce that we are releasing our private Beta on Wednesday November 9th, 2011.  If you’d like access to our Beta and haven’t sent us a formal request, please make your request here.

Over the course of the next couple of days, we are going to be posting all kinds of fun stuff about the product, the team and whatever other odd-ball stuff we can think up here as we lead up to launch.  Please join us for a great ride!

For those of you who’ve requested Beta, please be patient as we are slowly rolling out.  We are deeply committed not just to building an amazing product, but also delivering the highest level of personal, customer service to our clients and our community.  We’ll get to everyone as quickly as we can and will send you an invite as soon as we can. Thanks for your patience!

Pack Your Bags!

Doug Heinz – CEO

Design a PathWrangler T-Shirt & Win a $100 R.E.I. Gift Card

Attention! We need your help and want to tap into the creative juices of the PathWrangler community.  We are looking to design our first t-shirts and want to get some input from you.  Here are the details…

Itinerary: PathWrangler is holding a weeklong contest to design its first t-shirt. This t-shirt will make its first public appearance in October at the Adventure Travel World Summit in Chiapas, Mexico. Your design will have immediate international exposure. Your inspiration is the love of travel, exploring and being adventurous.

Gear Requirements: The PathWrangler logo and the tagline “Going on your ultimate adventure just got a lot easier.” need to be incorporated into the design. The logo colors cannot change. The logo can be any size and can be either on front or back. The design can only be in 2-color or black and white. Please do not submit a 4-color design.

Baggage Allowance: We are opened to just about anything. Feel free to use any design style and fonts. Original artwork, photos, clip art are welcomed.  You can utilize the front and back of the shirts. The color of the shirt is up to you. You can enter more than one design.

Passport: To enter contest email your design submissions in an electronic format to: info@pathwrangler.com with the subject line “T-Shirt Design Contest”.

Departure Date: Contest starts Friday, September 16, 2011.

Arrival Date: All entries are due by end of day on Friday, September 23, 2011.

Customs Form: PathWrangler has all and exclusive rights to use the design submissions for print or digital purposes on items for sale or for promotional purposes. No royalties or commissions will be paid to artists. Any use of artwork in your design must be legally allowed (i.e. you created, bought it or it comes from a free stock art website).

Customs Clearance: PathWrangler will review all design entries and announce the winning design, via the blog and Facebook, TBD.

Souvenirs: The winner will receive:
• $100 R.E.I. Gift Card
• 2 T-shirts with your design
• Design featured on Pathwrangler’s blog and Facebook page

We cannot wait to see what you come up with. Enjoy and good luck!

Engineering Opportunity with PathWrangler

PathWrangler is looking for a Ruby on Rails engineer:  apply here.

This is a very unique opportunity.  How many engineering jobs out there will give you access to opportunities that look like this?

And This?

There is a $1,000 check with your name on it if you refer us our person.  You can apply through the link above or email us directly at info@pathwrangler.com.

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We are San Francisco-based start-up, looking for a senior engineer ruby on rails engineer to help us build a new way for adventure travelers and outdoor enthusiasts to do what they love easier than ever before. We have built our first release, have some customers and have raised a seed-round of funding to get us rolling. It is a very innovative application that is first to market and was built directly with input from some of the top guides and guide companies in the world.

What we love:

You more than anything: it’s about you more than your skill set. You should be super-pumped about becoming a key component of an amazing team that works their butts off and has a ton of fun. We’re having a ton of fun working on this start-up and are looking for you to come in and help make this a reality. It is key that you enjoy and thrive working as part of a team.

Creativity: this is the opportunity for someone who is looking to reach beyond their current bag of tricks to solve problems in new and exciting ways. From day one, our culture is about establishing an environment that feeds and nurtures constant innovation.

Experience: you’ve solved problems before, whether as part of a start-up, or as a senior engineer at an innovative web company.

Commitment/Passion: you’ve got the guts to do whatever it takes to stick it out so that, together, we can see the vision of our start-up through to fruition.

What we really, really like:

- We dig Ruby on Rails.
- AJAX/JSON
- Javascript (jQuery a plus)
- Passion for data-modeling.
- You can do CSS and XHTML.
- Mash-ups and integration with 3rd party apps.
- You write well.
- You thrive using behavior driven development and agile methodologies.

What we also like:

You live in the Bay Area. Not an absolute-must, but those who you’ll be working with regularly are out here and we have a great time working with each other in person.

You are into the outdoors and adventure travel. Building an innovative app will require someone who is intimate with our customers’ problems.

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